Highlands Coffee Reports Record Profit in First Quarter.
VNExpress Kinh Doanh • 05/14/2026
Positive
Summary
The core idea of the story, in a faster reading layer.
Highlands Coffee reported EBITDA of approximately $692 million pesos (around VND 297 trillion) in the first quarter, the highest since it began releasing information. The company's profit increased by 9% compared to the first quarter of 2025 and accounted for over 34% of Jollibee Foods Corporation's total coffee and tea segment EBITDA.
AI quick analysis
A short investor-focused read on transmission channels, sectors, and near-term watchpoints.
1) Background & Analysis Scope
- Highlands Coffee is one of the largest coffee chains in Vietnam and a part of Jollibee Foods Corporation.
- Highlands Coffee's Q1 profit increased by 9% compared to the same period last year.
- 2) Mechanism of Action:
- Highlands Coffee's profit increase can be explained by the growth of sales and business efficiency.
- The level of surprise of the news can be considered high due to Highlands Coffee's Q1 profit reaching a record high since the information was disclosed.
- 3) Industry/Benefiting or Pressured Groups:
Benefiting groups
- Coffee and quick-service beverage industry (e.g., Trung Nguyen, Highlands Coffee, Vinacafe)
Pressured groups
- Other quick-service beverage companies may face pressure from Highlands Coffee's growth
4) Risks to Monitor
Competition risk
- Other quick-service beverage companies may enhance competition to maintain market share.
Raw material price risk
- Increased raw material prices may affect Highlands Coffee's profit.
- 5) Short-term Timeframe:
- Highlands Coffee may continue to grow its profit in the following quarters if sales and business efficiency continue to improve.
- External factors such as market and competition may affect Highlands Coffee's profit in the short term.
AI-assisted synthesis only. Not investment advice.
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Source excerpt
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With a network of over 1,000 stores, Highlands Coffee reported EBITDA of nearly $692 million pesos (approximately VND 297 trillion) in Q1, the highest since it began disclosing information.