Luxury Watch Makers Face Shortage as Investors Melt Timepieces for Gold Amid Price Surge
VNExpress Kinh Doanh • 06/16/2026
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Summary
The core idea of the story, in a faster reading layer.
The value of gold within luxury watch cases far exceeds the resale value of the watches themselves, leaving them vulnerable to melting down as gold prices rise. Classic watch models like the Omega Constellation are hit hardest by this trend.
AI quick analysis
A short investor-focused read on transmission channels, sectors, and near-term watchpoints.
Market Context & Analysis Scope
- Identify the group of stocks under pressure from the trend of melting luxury watches to extract gold when prices rise.
- Determine the analysis scope to include industries related to watches, precious metals, and jewelry.
- Mechanism of Action:
- When gold prices rise, the value of gold within luxury watches far exceeds their resale prices, causing them to be melted down.
Cause-and-effect chain
- Rising gold prices → Increased value of gold in watches → Watches are melted down.
- Industry/Stock Group Affected or Benefiting:
- Industry/Stock Group Under Pressure:
- Watches (e.g. FPT, VGC, ...)
- Jewelry (e.g. PNJ, ...)
- Industry/Stock Group Benefiting:
- Precious Metals (e.g. PNJ, ...)
- Gold Supply (e.g. VNM, ...)
AI-assisted synthesis only. Not investment advice.
Potentially affected tickers
Heuristic mapping from the story and reference listed-market data.
Source excerpt
Stored source excerpt from the original article, without rewriting the publication's voice.
With numerous gold ETFs, the value of the gold held within them now far exceeds the selling price of the underlying product.